University Guest Lectures

by IBM Academic Ambassadors

Lecture topic

Lecture language

Lecture duration

Speaker location

Speaker travel

Found 46 results


Digital Transformation: 9 years of business astuteness

Organizations with digital mastery are the nirvana for all those involved in Digital Transformation, due to superior business execution and results. This type of astuteness deals with aligning organization's capabilities to an improved business value proposition, leveraged by the use …


IBM Agile Enterprise Architecture

Enterprise Architecture - Gaining Control of IT.

Based on material originally developed by Paul Homan and Simon Parker as part of the classic Managing IT Architecture (MITA) course.

1. Introduction to Enterprise Architecture (EA)
2. Doing the right things right
3. What is EA …

Topics

Design ThinkingOtherStrategy

Lecture language

DutchEnglish

How to establish a new market positioning with service transformation in equipment management

Learn how to use equipment management as a door opener towards a new market positioning for a company's product-to-services transformation. Learn about technical challenges and business risks and how to overcome them along specific industry examples and case studies.


Establish an operational enterprise transformation program to step-wise transform into a cognitive enterprise

As more and more companies struggle in managing transformational programs and continuously applying new technological capabilities to their business in order to create value, the need for a comprehensive yet acceptable implementation strategy consolidates.
A digitalization strategy with a strong …


The Why, What and How of Digital Reinvention. And the 30+ shots we have made in the Journey of promoting, selling and delivering it in Nordics

Presentation originally delivered to Nordic Technical Council (TEC) 2017. Main sections including:

Why: Strategic context
Selected materials from IBM Global C-suite study 2015
Example from the Swedish retail ecosystem

What: IBM Digital Reinvention™ Framework
Seven drivers
Blended iterative strategy & technology process – …


Resource-based strategy and Component Business Modelling

09:15 Introduction
09:25 Component Business Modelling: an introduction
09:40 Component Business Modelling: an application (case)

Topics

Strategy

Lecture language

EnglishSwedish

Resource-based strategy theory: Theory - Research - Consulting

- Point of departure and key concepts
- Process perspectives and dynamic approaches
- Ideas on empirical RBV-inspired studies
- Examples from one empirical study: E-business capability

Topics

Strategy

Lecture language

EnglishSwedish

Client Case Lecture: Vasaloppet - Changing the customer offering in response to the corona pandemic

During 2020, the Corona Pandemic was an unexpected event affecting the world, Sweden and Vasaloppet. Consequences were severe at the point of writing this summary, only time will tell the final social and economic effects.
Due to lead-times and participants’ …


Client Case Lecture: How to Become an Experience Leader (Pierce)

This lecture is about the Experience Leader project that IBM Sweden conducted for Pierce during four weeks in Aug and Sep 2017. The full report delivered to PLT on Sep 8th includes details from the Digital Reinvention maturity assessment, comprehensive …


Business Models and Strategy (based on the book with the same name)

--- Presentation delivered in context of Swedish book launch in Feb 2020 and at international launch in Oct 2020 ---

Reasons for writing the book
Overview of chapters 1-6
Deep-dive in chapter 2: Business Model Framework
Deep-dive in chapter 3: What is strategy; …

Topics

Strategy

Lecture language

EnglishSwedish

The Strategy Club 12: Problems with Strategy

14:00 Introduction & Context
14:15 Problem with Strategy: Gross list
14:30 Design Thinking: Empathy map (emphasizing with strategy consultants)
15:15 Summary & Conclusions
15:30 End

Topics

Design ThinkingStrategy

Lecture language

EnglishSwedish

The Strategy Club 11: Mission->Vision->Goals->Strategy->TOM->Execution->KPIs

15:00 Introduction
15:15 Mission, Vision, Goals
15:45 Strategy & Target Operating Model (TOM)
16:00 Execution & KPIs
16:15 The Big Picture: How it all fits together
< 16:30 End

Topics

Strategy

Lecture language

EnglishSwedish

The Strategy Club 10: Strategic Management and Economic Analysis

13:00 Introduction
13:15 Strategic Management and Economic Analysis
13:30 The toolbox: Ways of working, methods and approaches
13:45 Cases from our practice
14:15 Discussion
14:30 End

Topics

Strategy

Lecture language

EnglishSwedish

The Strategy Club 9: Digital Strategy

13:00 Introduction: What is "Digital" and what is Strategy?
13:15 Digital strategy from a business model perspective
14:00 Typical digital opportunities and challenges


The Strategy Club 8: How IBM does strategy

15:00 Introduction and context
15:10 How IBM does strategy
15:50: Q&A
16:00 Club discussion and conclusions

- This session on special request only and run together with Ian Watson, GBS Global Strategy

Topics

Strategy

Lecture language

EnglishSwedish

The Strategy Club 7: Level-two Strategies

16:30 Introduction and Context
16:45 Level-two strategies, what are they?
17:05 Examples and discussion
17:45 Conclusions
< 18:00 End

Topics

Strategy

Lecture language

EnglishSwedish

The Strategy Club 6: Strategy Processes - How to run them

16:30 Introduction and Context
16:45 Who run strategy processes and why?
17:05 How to run strategy processes
17:45 How to get traction
< 18:00 End

Topics

Strategy

Lecture language

EnglishSwedish

The Strategy Club 5: Business Models and Value Creation

16:30 Introduction and Context
16:40 What is a Business Model?
17:00 Fundamental modes of Value Creation
17:50 So what?
< 18:00 End

Topics

Strategy

Lecture language

EnglishSwedish

The Strategy Club 4: Customer Offering and Value Proposition

16:30 Introduction & Context
16:40 Customer Offering and Value Proposition
17:20 Tools to develop, clarify and redefine Customer Offerings and Value Propositions
17:50 So what?
18:00 End


The Strategy Club 3: Resource-based Strategy

16:45 Introduction to resource-based strategy

17:25 So what – application through CBM

< 18:00 End

Topics

Strategy

Lecture language

EnglishSwedish

The Strategy Club 2: Industry Analysis

16:30 Intro
16:50 Premises of the Industry Point of View
17:05 Industry Analysis framework: Five Forces
- Video
- Overview of the five fores
17:30 Case discussion
- Group analysis of industry forces
- The Strategy Club's synthesis regarding industry analysis
< 18:00 End

Topics

IndustryStrategy

Lecture language

EnglishSwedish

The Strategy Club 1: What is Strategy?

16:30 Introduction and platform sketch

16:45 What is Strategy?

17:15 Case: IBM's transformation
- 5 min introduction to the case
- 20 min discussion and comments
- 5 min what happened?

17:45 Summary and ideas

Topics

Strategy

Lecture language

EnglishSwedish

Join Consulting - See the World

--- Lecture given multiple times to students at Master's level in Strategic Management and Information Systems ---

13:15 Intro
13:25 Digital Reinvention and e commerce Business Models - The Pierce case: How to become an Experience Leader
13:45 The Glamour of Management …


Business transformation & IT Trends

Lecture provides introduction into the topic of Business transformation and how companies can approach it, types of transformation along with practical examples. Presentation of actual IT trends which can support company transformation such as Automation, AI, Cloud, IoT.


Blockchain Network Design

The presentation intends to give an overview of the full lifecycle of a blockchain project, starting from applying the right criteria to select a use case over the different types of networks that can be found as well as a …


RPA ( Robotics Process Automation )

Cristeam has a technical background working as full stack developer in a couple of start-ups then he move towards the Automation area as a developer, IT architecture and team lead with main focus on Robotics Process Automation.

He also has a …


Blockchain for Business Beyond Bitcoin

“What internet did with information, blockchain will do the same with transactions”. Blockchain is a transformational technology for businesses as it drives re-imagination of processes and business models in a distributed and decentralized manner. Many business executives either do not …


Digital Change - Focusing on Stakeholder Experience

This overview lecture focuses on the IBM Digital Change Method and how it is different from other change management models by creating a better user experience throughout the change process. This lecture includes a definition of the method, a description …


Strategic and competitive intelligence

The objectives of this module: identify methods of research, selection and analysis of information, implement a strategic and competitive monitoring methodology, make actionable strategic recommendations

Topics

OtherStrategy

Lecture language

EnglishFrench

BtoB Marketing

The objectives of this module : understand the concept of BtoB marketing, master the purchasing strategies, understand the specifics of B2B Marketing, and in particular identify the roles of the different market players, identify the specifics of distribution in B2B


Scaling Agile in Danish Companies

Frameworks to scale agility in an organizational setting, especially SAFe, are increasingly becoming more applied in Danish organizations but few are exploiting the optimal benefits from the implementation. From years of practical experience and observation, this lecture addresses the challenges …


Gamification AND Agile in a Nutshell

Gamification and Agile are both very important words when it comes to team motivation, but, believe me, these two concepts have way more in common than meets the eye. What if you could learn the basics of them BOTH in …


Applying Agile & Gamification in Completely Unexpected Moments

If you think Agile methodologies can only be applied in given IT projects, the time has come to think about it again. Let's understand together the meaning of "agile to the core" and how it relates to gamification somehow.


How Can Gamification Be A Game Changer?

Gamification is, each day more, a buzz word being used by companies. But what does it really mean? We're not talking about games, but about a powerful methodology that can really leverage business results in pretty much any area.


Resiliency and Operations Lessons from the Apollo Missions to the Moon

July 2019 marked 50 years since the first humans set foot on the moon.

Moments before the historic landing of Apollo 11, the spacecraft computer started throwing errors and basically restarting every few seconds. The astronauts and mission control had to …


Collaboration tools

The ability to see the work in all its stages is good for individual productivity because it helps team members anticipate, prioritize and coordinate their work. To facilitate transparent collaboration in modern organizations we rely on various different tools. In …


When is innovation not innovation?

AI, machine learning, blockchain... we can do some magnificent things with modern technology, things that will make a real difference - not just in the workplace but for society. But is everything we try innovative?

From this session take away:
* …


Rethinking Weather: The Resilience Imperative and the Power of Data

In a time of increasing weather chaos, weather data is empowering companies, saving ecosystems, protecting communities, engaging consumers, and informing investors to build a more resilient world.

In this presentation, Paul discusses how companies / governments are leveraging AI, weather data …


Digital Discrimination: Cognitive Bias in Machine Learning

With increasing regularity we see stories in the news about machine learning algorithms causing real-world harm. People's lives and livelihood are affected by the decisions made by machines. Learn about how bias can take root in machine learning algorithms and …


Convergence of Physical and Digital: A case for change

The retail apocalypse is upon us, retail is dead, everybody is closing their stores! Or are they? There are real forces at work that require the development of a culture of change for retail. Despite the clickbait that we are …


Artificial Intelligence in Manufacturing - Moonshoot for the Enterprise

A Manufacturing Point of view AI is delivering new opportunities in the manufacturing space and opening up better and fast ways of delivering products while streamlining and driving greater efficiencies in the factory. Will deliver a potted history of the …


The Future of Marketing with Technology @Copenhagen Business School (Oct 2019)

You never know what the future will bring but regardless of what technology might come marketing will continue to lead and drive the Growth and Change in the Enterprises around the world. At the peak on the Gartner Hypecycle AI …


Why sport proves that disruption and tradition can co-exist.

The All England Lawn Tennis Club, better know as Wimbledon, is over 150 years old. It has lived through tumultuous world events, multi era defining technology shifts and still come out stronger. But how?

In this lecture learn about the history …


IBM - The enterprise in constant disruption

IBM has been around for more than 100 years constantly disrupting if self to adapt to the ever changing market conditions. A "history" lesson of IBM's journey and many examples of how IBM has changed the world and will continue …


IBM Corporate Responsibility

Conveying IBM's approach to and execution of Corporate Responsibility. Can be used as a lecture or as a base for discussions, groupworks, panel debates etc


IBM Strategy

Overview of IBM history, transformation(s), strategy etc

Topics

Strategy

Lecture language

DanishEnglish