This one-hour module provides an introduction to Personal Branding, with exercises for the participants to start building their own personal brand.
Personal Branding is the most effective strategy you can use to achieve professional success and fulfillment. In this session, adapted from one of the workshops at IBM's Careers Academy 2020, we will cover what personal branding is, how to identify, develop and communicate your personal brand, and next steps to use what you've learned to drive your career.
Isabel has worked for IBM since 2015, mainly within Transition and Transformation Project Management.
In 2019 she created the CareerCorner within the HowTo community, to focus on providing career advice, articles, workshops and tips on achieving success within IBM and beyond. She is working on a book on practical Personal Branding for success in the workplace, and hosts workshops on the topic to help fellow IBMers take their brands to the next level. In 2014, she gave a lecture based on this work to business students at the University of La Rioja.