Artificial intelligence (AI) started out as a field of study at MIT in the '50s, focused on getting computers to act like humans. Today, AI is helping humans get a jump on everything from data analysis to decision-making and insight into what people are thinking or expecting. Cognitive marketing platforms is setting new trends when it comes to analyzing customer data and planning marketing strategies. This talk introduces the new opportunities and options for marketing using AI and cognitive computing. It explains how AI can be used to help build successful marketing campaigns, how AI can help us gain insight into our clients' behavior, and how you can make the most out of artificial intelligence when it comes to marketing and public relations.
Mazal (Mazi) Galor is Manager of Marketing and Communications for IBM in Israel, reporting to the Country General Manager. Mazi leads the marketing strategy and execution for IBM Israel, using her extensive experience in local and international marketing. She is passionate about using innovative technologies alongside a wide range of classic marketing tools and news media to achieve results and gain an indepth understanding of the marketplace. Her areas of responsibility cover the company's marketing campaigns inside Israel, including all public and media relations efforts. Before serving as leader of marketing and communications, Mazi was the ITS leader for IBM in Israel, managing both the services and maintenance business. Prior to that, she held various managerial roles in Europe and Israel, embracing both technical and sales positions, for IBM and in the Israeli Ministry of Defense. Mazi received her BSc in mathematics and computer science from Bar-Ilan University and her MBA from Bradford University.