How Can Gamification Be A Game Changer?

Kevin Talarico de Oliveira


Gamification is, each day more, a buzz word being used by companies. But what does it really mean? We're not talking about games, but about a powerful methodology that can really leverage business results in pretty much any area.


Photo of Kevin Talarico de Oliveira

Kevin Talarico is a gamification specialist and innovation lead for IBM's Marketing Services Center, and Co-Founder of Potato Cat Games, a Brazilian tabletop games micro-company. Successfully crowdfunded 4 games and participated as one of the writers of 2 national anthologies, has a passion for innovation, writing, and teaching and is always trying to get involved in every project he can. Teacher at EBAC (British School of Creative Arts), also has the goal of evangelizing gamification to as many people as he can.

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