Reinventing Corporate Social Responsibility for the Digital Economy

Michael Jacobs


Emerging trends bring new expectations from consumers, governments , investors, and employees for the companies with whom they choose to align. Many of these requirements include expectations about companies’ business model alignment with social responsibility initiatives. IBM is reinventing its Corporate Social Responsibility (CSR) practices to meet the emerging needs of communities around the world. Leveraging IBM’s latest technology, techniques, and talent, IBM CSR is empowering civil organizations and communities to equip themselves for the future. This lecture presents IBM’s approach to CSR reinvention and how IBM is using technology like A.I. and data analytics, techniques like agile and design thinking, and top talent to achieve scaled impact across the world.


Photo of Michael Jacobs

Michael Jacobs is the Business Strategy Leader and Chief of Staff for IBM Corporate Social Responsibility. In this role, he is responsible for developing and implementing strategies for cross-IBM social impact initiatives. Prior to joining IBM, he served as Manager for Capital Projects with New York City Transit and as a public sector consultant with Booz Allen Hamilton - both roles focused on developing and deploying technology for social good. He holds a dual Master of Public Administration from Columbia University and the London School of Economics, as well as a Bachelor of Arts in International Affairs from The George Washington University. Michael serves on the junior board of Riverkeeper, the leading organization protecting the Hudson River watershed and the drinking water of the New York City area, and tries to get active in the great outdoors whenever possible with his wife Abby, son Tommy, and Newfoundland dog Franny.

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