The future of Marketing (Copenhagen Business School - March 2019)

Karsten Stokking

Abstract

Technology impacts the future of marketing and can shape how the markteer will work. Taking a look into how the AI is impacting key trends. With the view of Personification, Hyperlocalisation and Personalisation showing examples on how enterprised are taking advantage of AI in customer engagement.

Speaker

Photo of Karsten Stokking

None

Lecture languages

DanishEnglishGermanPortuguese

Topics

AI / AutomationCloud & DataDigital Reinvention

Duration options

1 hour

Travel/delivery options

In-countryNo travel required: On DemandOutside of country: Open for discussionRemote via video conference

Country

Denmark

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