The Future of Marketing with Technology @Copenhagen Business School (Oct 2019)

Karsten Stokking

Abstract

You never know what the future will bring but regardless of what technology might come marketing will continue to lead and drive the Growth and Change in the Enterprises around the world. At the peak on the Gartner Hypecycle AI is influence marketing on different areas. The lecture zoomed in on advertising, Engagement (content) and and Customer Services ending with a short discussion around ethics.

Speaker

Photo of Karsten Stokking

None

Requested 1 time

Lecture languages

DanishEnglishGermanPortuguese

Topics

AI / AutomationCloud & DataDigital ReinventionStrategy

Duration options

1 hour

Travel/delivery options

In-countryNo travel required: On DemandOutside of country: Open for discussionRemote via video conference

Country

Denmark

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