Innovation Management - what is innovation actually?

Andrea Martin


There is often a debate about the difference of ideas, inventions and innovation.
The presentation will explore what innovation is, some characteristics, examples and also ways to drive innovation within an enterprise. We will also cover which approaches, processes and governance frameworks you can use to manage innovation.

Lecture (in German) from Dr. Volker Barent available under:


Photo of Andrea Martin

Andrea Martin is Leader of the IBM Watson Center in Munich and responsible for its scope and market relevance. Before taking over this role in July 2019, she was Chief Technology Officer (CTO) for IBM Germany, Austria and Switzerland and President, IBM Academy of Technology.
In her role, Andrea Martin uses her experience and global network from more than 25 years in the international services business, which also provides valuable input for her activities as an expert in the Commission for AI of the German Parliament (initiated in September 2018).
Andrea Martin has started her career at IBM in 1992 after earning her Master’s degree (diploma) in Applied Mathematics from the University in Karlsruhe, Germany.

Please see more details on her LinkedIn profile:

Lecture languages



Digital ReinventionInnovationOther

Duration options

1 hour2 hours

Travel/delivery options

In-countryOutside of country: Open for discussionRemote via video conference



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