Better Together - The principle of partnering to do more

Jim Adam


Smart people and businesses know their own strengths and weaknesses, smarter people and businesses address their own weaknesses by utilising the strengths of their partner networks.
This lecture covers the principles that help identify, form and operationalise partnerships and alliances, using real-world examples and case studies.


Photo of Jim Adam

I'm an electrical and electronic engineer, lured into sales and marketing by the prospect of associating with really clever people doing incredible and interesting things with technology.
Along the way I realised the power of teaming with others to amplify my strengths and address my weaknesses and that has led to the last 15 years of my career being dedicated to curating, creating and nurturing commercial partnerships and alliances.

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United Kingdom

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