Digital Transformation: 9 years of business astuteness

Mario Garcia Vazquez

Abstract

Organizations with digital mastery are the nirvana for all those involved in Digital Transformation, due to superior business execution and results. This type of astuteness deals with aligning organization's capabilities to an improved business value proposition, leveraged by the use of technologies. Three sources of investigation evidence converge to demonstrate "key business behaviors": MIT Sloan's & Westerman's Leading Digital, David Rogers' Digital Transformation Playbook, and the series of C-Suite Studies from the IBM Institute for Business Value.

Speaker

Photo of Mario Garcia Vazquez

I am a sales professional with expertise in brand management, channels and strategic marketing, that has achieved top rankings in customer satisfaction and NPS goals. I am a perpetual learner and constantly share my knowledge and expertise. I am certified in Sales & Industry, Public Speaking, Design Thinking and continually perform in areas related to Digital Transformation. I have been the
IBM Academic Ambassador to ITAM (Instituto Tecnológico Autónomo de México) for 10 years, and do business coaching and advisory for these organizations: Innovating People and Evidens.

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