The Why, What and How of Digital Reinvention. And the 30+ shots we have made in the Journey of promoting, selling and delivering it in Nordics

John Gibe


Presentation originally delivered to Nordic Technical Council (TEC) 2017. Main sections including:

Why: Strategic context
Selected materials from IBM Global C-suite study 2015
Example from the Swedish retail ecosystem

What: IBM Digital Reinvention™ Framework
Seven drivers
Blended iterative strategy & technology process – for clients & us

How: Examples of how we execute GBS vision by promoting, selling, and delivering Digital Reinvention to our clients in the Nordics. Blended iterative strategy & technology process – for clients & ourselves
We have taken +30 shots and start to get to a level where there is ’capability’
Three main engagement modes: Broad, deep, total.


Photo of John Gibe

John is a client-facing management consultant at IBM with a background in strategy and digital research, contributing process skills such as opportunity- and issue framing, interviewing, workshop facilitation, analysis, presentation, IBM design thinking. His main content skills include:
- Strategic management & Marketing
- Digital
- Decision-making, economic analysis & executive communication
- Operating models including KPIs, governance and business processes
- Research and Innovation
- Reviews and Due diligence
- Citizenship and Engagement

John designs, sells and delivers team engagements to clients on behalf of IBM. During his 20+ years at the intersection of strategy and technology he has written about B2C e-commerce (1999), B2B electronic marketplaces (2001), and collaborative B2B in buyer-supplier relationships (2007) from a value- and capability perspective. He is a regular contributor to the award winning IBM Sweden THINK Blog. Together with professor Thomas Kalling at Lund University, he published "Business Models and Strategy" (2019).

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